By James R. Malinchak
At some point in your speaking career, you may have to speak at a conference. This is a golden opportunity to get dozens of paid referral bookings. Conferences are great marketing venues and there are some few tricks you can do to get tons of money out of your breakout session.
Do not let this opportunity slip away. Have things ready, particularly marketing materials. You may speak at a conference for free but the after effects are amazingly profitable but you can only do this by implementing some sure fire techniques that will create more opportunity for money making venture!
Here are some steps to generate more riches from your conference speeches:
1. Create a customized biography that directly addresses your chosen niche. Biographies are a great way to market your services and be seen as an expert especially if your Biographies are customized to a particular market you want to reach out to.
2. Always propose an enticing offer in your speech that will lead prospective customers back to you. You can do providing free gifts or perks to conference attendees who book a speech, buy your book or visit your website.
3. Always promote your self and your message to the audience. It is important to showcase your speaking skills while marketing yourself as a speaker with a message or useful products and services to offer. Ask them to look at your products or provide brochures, pamphlets, or at the very least business cards.
4. Build or add potential clients to your database by asking for personal information for your directory and mailing lists. Once you have captured the data you can use it to mail them your brochure or send them a well written sales letter.
5. Remember, ABM… Always be Marketing. There plenty of techniques and methods you can use. Do not get satisfied by the blurbs the coordinators will be circulating at the conference. Make up your own handouts and include contact information, testimonials, and a sales letter. Always aim to grab the interest of your audience and create buzz about you and your message.
One way to generate buzz is by placing a book poster outside of the room. People will think that something special is going on. Also, use special announcements in conference programs to your advantage. Remember, you want to grab their interest and create a buzz.
6. Place something on your product table that can get people to write more information about them. You can add these to your database. A list of paper with labels such as name, email, and other contact information. Individuals or groups that are interested to book you will have the means to give out their information. You can follow up with these later when you get home.
7. Seek to give a good speech. You do not have to pressure yourself to give a great oratory. A decent speech or pitch is good enough. The deeper purpose of your speaking presence at a conference is all about marketing your message, promoting yourself as a speaker, and improving your public image and notoriety.
If you have a lot of other streams of income, conferences is the best place to introduce it to the public.
You will find a qualified audience interested in booking you, visiting your site, or buying your products.
**Attention Readers** Who Else Wants to Make $100,000 to $1,000,000 Dollars Per Year as a Professional Speaker? Click the link to get your complimentary speaking kick start that James Malinchak has created, showing you How To Speak At Conferences or send a completely blank email to bmsoptin@aweber.com
Source:www.isnare.com |
