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Take Your Pic: How to Choose a Professional Photographer
October 30, 2009, 4:14 am | visits: 0 | wordcount: 542
By Weston E. Yale

With the advent of digital cameras, it seems that anyone can get into the photography business. A true professional will have experience photographing a variety of subjects, from babies to children to families, etc. While it might be tempting to get a friend to snap your photos for you, a professional will be able to produce high quality images that will last for years to come. Here's what to look for in hiring a photographer: An interest in you: A good professional photographer will take time to get to know you and your family. When you sit down for your interview (yes you should interview prospective photographers) you shouldn't be the only one asking questions. He or she should want to know about your aesthetic preferences and get a sense of what you are looking for in your final product. If a photographer doesn't take the time to get acquainted before booking your session, keep looking. Specialties: Some photographers are whizzes at weddings, others with children. Once you know what kind of picture you are looking for (i.e. family portrait, engagement photos, a keepsake portrait) choose a photographer with experience in that field. Some are wonderful at capturing the bond between newlyweds but are hopeless at corralling kids and vice versa. Remember, there's a whole interaction that goes into creating a memorable product. Make sure your photographer is used to dealing with your subject matter. Artistic vision: Newfangled digital cameras automatically do a lot of the technical work that used to be reserved for professionals. But one thing that doesn't come with the latest lenses is an artistic eye. When you look at a prospective photographer's portfolio, you should see some expression of their artistic vision. Look for a variety of angles and interesting points of view, things that make their shots unique and compelling. This sort of thing is what separates a photo document from a work of art. Get the proofs: When interviewing potential photographers, make sure to ask whether they have the gear to produce proofs and prints in a timely manner. A professional outfit should be able to do everything in-house. This includes editing film, correcting minor blemishes such as red-eye and producing high-quality prints. Ask for references: One good way to find a photographer is through word of mouth. Loved your friend's wedding album? Adore your niece's baby portrait? Ask for the name of photographers your friends and family trust. If you've found someone in the phone book or online, ask for testimonials from former clients. Some photographers create great images but are a pain to work with. A good photographer should have a loyal clientele and no problem handing over references. Trust your instinct: Remember a photo session is a lengthy process, documenting important steps in your personal life. Whether it's a wedding, a graduation or a family portrait, these photos are going to mean something to you. They should mean something to your photographer too. If you are uncomfortable around the photographer, you will be uncomfortable during the photoshoot. That's bound to show up in your final product. True, you are hiring a photographer, not a best friend. But the experience will be much nicer and more productive if you feel the person behind the camera is a genuine and warm individual.

Weston Yale is an award-winning photographer, who runs his own Photography business, called Photoart, in Vancouver, Canada. Yale specializes in all styles, including boudoir, family, newborn, graduationand prenatal portraits.
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