By Ali Baraka
Ever wonder how internet marketers become so successful? You see them all over the web and you think, "Wow! These guys are really getting things done, I wonder how?". One of the answers is that they have mastered the art of keyword optimization. And make no mistake, it IS an artform, as you will soon see!
What is keyword optimization?
When a person opens up a search engine on their browser, they type in what they're searching for, let's say, dog leashes. The search engine then does a lighting fast search to find websites with the words 'dog leashes' in them. The search engine lists these websites in order of their keyword position, that is, which website has the most relevant information in relation to the keywords.
Let's say you sell pet products. As the advertiser, you want the searchers to land on your website as many times as possible. In order for this to happen, you increase your chances of having many people visit your site and spend money if your site pops up on a search. Optimally, it's best to be in the top ten positions on any search.
Now, the next question begs, "What is the best way to get a top ten position in a potential customer's search?". Well, this is where keyword optimization starts.
In setting up your pet products website or other marketing methods such as PPC, one of the options you have is to choose keywords that are most relevant to your website. For pet supplies, you might choose: leashes, pet food, aquariums, grooming, etc.. But it can go much deeper.
It's important to know where to look to find relevant keywords for potential customers to search. There are many free tools available for you to use. Google, Yahoo, and MSN are two of the major search engines that offer this service. Using algorithms, they assess advertiser competition and general keyword usage by each web searcher on their respective site. They provide useful data for you the advertiser to use to maximize your knowledge of who's searching for what. Poke around on these sites and learn these useful systems.
It gets very deep when you learn that keywords like, discount turtle food, exotic birds, ferret supplies, or lizard boutiques could be very useful tags (well, except for lizard boutiques!) for your website or ad campaign. You'll find on these free keyword tools that the lists are endless when it comes to relevant keywords, no matter how specialized the niche!
The general rule of thumb to the number of keywords to use is about 20 - 30 words or phrases for your page. You can narrow down this list considerably if you use the information above and find out which are the most useful to you and your business.
Do your own digging to find out how to maximize your exposure with keyword optimization. The difference between knowing and not knowing can make or break your advertising effort.
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Source:www.isnare.com |
