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| Why Use Custom Built Exhibition Stands at Trade Shows? | November 1, 2009, 5:22 am | visits: 0 | wordcount: 499
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By Laura Downing
If your company is exhibiting at trade shows, you should consider investing in custom built exhibition stands to give your company the visual presence you need to make an immediate impact in a crowded hall full of your competitors.
These display stands are tailor-made to fit a customer's exact requirements – unlike pop-up stands you are not limited to specific sizes or shapes, and can incorporate the multi-media displays which make you stand out.
Custom built exhibition stands can be designed and built incorporating a myriad of raw materials, including timber, steel, aluminium, fibreglass, glass and Perspex. This unique substructure is then clad with exhibition specific display graphics. The design of these panels can be finely tuned to maximise your return from the visiting audience. The final layer of the exhibition stand is the lighting. Effective LED and coloured lighting helps to project a positive sensory side to the stand.
All of the above elements are augmented by the final branding elements, AV and IT. These are the interactive elements that enable visitors to immerse themselves in the brand experience. Effective AV and IT enables stand staff to easily engage with the stand visitor, facilitating the flow of valuable information enabling the exhibitor to maximise their return from each visitor.
Custom built exhibition stands can be designed to convey the feelings you want to engender in your company – feelings of history, experience and reliability. On the other hand depending upon the brand the exhibition stand can convey a fresh vibrant and modern image. The design and custom build process will enable you to have total control over the evolution of your exhibition vision – you are no longer limited to flat walls and pop-up stands.
Custom built exhibition stands will enable you to eliminate any design flaws that could ultimately impact upon your exhibition experience. Solutions to typical problems, such as ensuring that you have enough space to display your products effectively, or having enough seating areas for visitors, can be incorporated in the planning stage when your stand is planned and designed at the CAD design stage. You should be able to see 3D models of your customised stand design, easily allowing you to spot any potential issues and rectify them before any physical work is done in building your exhibition stand.
Good exhibition stand designs companies will offer you the whole package around the stand as well. These include erecting the stand, dismantling the stand and storing the stand when not in use. Custom stands can be very big – and careful storage is necessary to make sure when you come to use the stand again it is in pristine condition and ready to use.
If you are running a workshop or seminar on your stand, the design integrity of the stand will go a long way to immediately impressing your visiting attendees. An effective custom built exhibition stand will convey a cohesive professionalism and will reinforce your brand values without the use of the spoken word. A very powerful selling tool indeed!
Laura set up LDA (www.ldaltd.com) in 1999. Laura established LDA with the aim of offering clients a highly focussed and proactive production and project management service. Services include custom exhibition stand design and modular display stands.
Source:www.isnare.com | |
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