By Larry TenBrink
The purpose of direct mail marketing is to thank prior customers for their business, to remind them (that you're still there…) and to encourage another sale by introducing a sale or special offer.
While there is a high return rate on direct mail marketing, perhaps enough to cover the expenses (of a copywriter, publication, and mailing costs) there is far more sense in utilizing a direct mail marketing strategy that won't be tossed into the junk mail bin.
Corporate thank you cards offer everything that direct mail marketing offers, with more "oomph."
Modern technology provides faster, and less personal, communication. So individuals love to get mail, as long as it is not junk mail or bills. If you send out corporate thank you cards, your mailings will automatically be placed at the top of the pile and prioritized by all who receive it.
The Benefits of Corporate Thank You Cards
The most effective way to secure customer loyalty is through a personal message. Even if that message is as simple as "Dear (Name)…thank you for doing business with us…(Signed)" it is still the single most powerful way to make each customer feel appreciated.
You can time the mailing of corporate thank you cards to fit a purpose, such as alert former customers of a special offer, or just to say thank you and give customers more satisfaction with your business.
Improving customer satisfaction through friendly corporate thank you cards leads to another benefit—word-of-mouth referrals. Attraction marketing is the approach of going above and beyond, so each customer will willingly recommend you to friends, family, neighbors, co-workers, and anybody who will listen. What better way to reach out than by extending a warm and friendly gesture in a corporate thank you card?
Corporate thank you cards are a cost effective alternative to standard direct mail marketing strategies that fall short of their potential. In fact, corporate greeting cards are the most powerful approach there is to securing customer loyalty.
However, corporate thank you cards can also be used to improve customer service. In the unfortunate scenario that a customer has a bad experience, it's a good idea to do everything possible to make it up and appeal to their complaints. Follow through with any sacrifices you have made to an unhappy customer with a personal thank you card that expresses concern for their satisfaction.
Equally important are the productivity benefits that corporate thank you cards can deliver if sent to a different mailing list… your employees!!!
Why wait until a holiday or special occasion to send out a personal notice to each employee who plays an important role in the productivity of your company? Corporate thank you cards are designed to provide an uplifting message, in an unexpected greeting card. Employees respond well to appreciation for their efforts, and nothing could be more powerful and effective than an unexpected thank you card from the boss.
Consider corporate greeting cards as a cost effective strategy for boosting satisfaction and confidence in your company by both customers and employees.
Send Business Thank You Cards and Business Greeting Cards from Ceocards.com
Source:www.isnare.com |
