Home  Marketing
| Safety As A Marketing Tool In Real Estate | November 12, 2009, 7:15 am | visits: 0 | wordcount: 591
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By Rolf Joho
In today's market it can be very difficult. That's why having any little trick up your sleeve will help in moving a house on the market. One overlooked marketing aspect in real estate is safety. Modifications made to a house with safety in mind are a great asset to any property.
Advertising a house with plenty of features that make them safer for a range of consumers will help to make a house more desirable. For example making a house safe for children or older consumers will help to increase the number of interested buyers in a particular house.
Attracting Older Customers
Older customers are a somewhat neglected section of the housing market. However if you can make a property attractive to the aging population you are opening up a section of the real estate that is still underdeveloped. One of the things that older prospective buyers are looking for is safety.
One of the key things that you can do to make any piece of real estate prime property to older buyers is to make safer bathrooms. Bathrooms are notorious for causing accidents in older homeowners. The first thing that can be redone in a bathroom is the type of tiling. Make sure that you have textured tiles to prevent slippage.
Another thing that can be done to a bathroom is to increase the lighting. Lighting in a bathroom, as well as in the rest of the house, is very important. The shower area is another area that needs to be remodeled in real estate that you intend to market to older consumers.
A shower area that is large and easy to get in and out of is attractive to all homeowners regardless of age. You can also make a shower even safer by installing railings. Railings throughout the house are also a good idea. Remodeling the bathroom is often the first thing you should do when looking to improve the price of real estate.
Sunken living rooms are another thing that can make some customers think twice about a certain property. A sunken living room is not only a hazard to older people but can also be dangerous for children. Making sure that these are no changes from one room to another is a great idea.
A home that is wheelchair accessible can also be a huge draw. Some homeowners will be more willing to purchase a home that has been renovated to be wheelchair accessible. One of the things that you should look out for when trying to make a home wheelchair accessible is the size of the doors and hallways.
Doors are often too small to be accessible for wheelchairs. Widening doorways and hallways is a good way to make a home more wheelchair accessible. A gradual slope in place of stairs is also a plus to young families who have to maneuver strollers.
Lighting stairwells and ensuring that there is plenty of light in a home is another great way to make a piece of real estate more marketable. Once you have made these renovations to any property it is important that you highlight these changes. Advertising the safety features is a great way to make a piece of real estate more marketable.
Depending on the demographic of the real estate market in your area you can adjust the safety features of a home accordingly. This type of housing is attractive to both the aging population and families with young children. If you intend to market a home to young families then you may have to think of more ways to make a home safe for children.
Rolf Joho is a writer with many various interests and he owns several websites on a variety of topics. Some great resources for you would be to visit Real Estate
Source:www.isnare.com | |
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